DIRECTOR OF CONTENT | COPYWRITER
How do you convert potential viewers of AMC’s Revolutionary War drama “TURN” into enthusiasts? You celebrate the parallels between the Revolutionary War and the fractured climate of 2016’s presidential contest, of course. Our insight; that key issues like Taxes, Gun Control and Immigration were as heated during George Washington’s time as they are today convinced us to bring the original “George Dubyah” into the presidential race. We created a full-fledged campaign site, rallying viewers to vote for Washington or any of the current candidates. Voters turned out by the thousands. We also featured our first president’s stance on critical issues, digital campaign materials and a live “Town Hall“ event with TURN’s Washington going up against former real-life candidates – Mike Huckabee (R-AR) and Martin O’Malley (D-MD) .
DIRECTOR OF CONTENT | COPYWRITER | PRODUCER
When Bazooka Bubblegum lost it's POP, I played a key role in creating the web, digital and packaging content for the rebranding that made the brand stick again. Wearing multiple hats as the Director of Content of Flint & Steel, I created, wrote, produced and co-directed the programming for 7 channels, 13 unique shows and 100's of hours of original programming for BAZOOKA TV - a cornerstone of Bazooka's rebranding effort. The content is hardwired with unlocks, mash-ups, upgrades, prizes, and more - all requiring the entry of unique codes found on Bazooka comics. This new digital platform is transforming Bazooka's 450 million comics in circulation into an irresistible format for consumers, retailers and partners alike. Did it drive sales? Humbly, the results were mind-blowing.
DIRECTOR Of CONTENT | COPYWRITER
When the NBA was looking to make a deeper connection to a new generation of fans, I helped Flint & Steel create the NBA’s new website for kids. The result? We exceeded the annual goal by 40% by enlisting over 80,000 members in just 3 months, 1 million+ unique page views, and 980 million impressions.
Recently nominated for a 2016 Urban Film Festival Award in Miami, POP CULTURE, which premiered on Participant Media's Pivot TV on Father's 2016 looks to empower, validate and mentor fathers by exploring meaningful conversations about fatherhood. The thought-provoking documentary examines the nuances of fatherhood through the eyes of 16 notable fathers, sons and daughters.
To magnify the efforts of the documentary, Flint & Steel and Glenfiddich have partnered to support broader programming for POP CULTURE. Glenfiddich’s support began in 2015 with the “4 Fathers” digital promotion, a search for the nation’s four most inspired, dynamic dads. The four finalists of the contest were flown to New York City and filmed for inclusion in the documentary. In addition to “4 Fathers,” Flint & Steel and Glenfiddich will soon announce other programs surrounding the national launch of POP CULTURE, which will run throughout the year and serve to spark meaningful engagement, discourse and counsel to dads across the country.
Director of Content | Copywriter | Producer
When Fanatics - the global leader in licensed sports merchandising - was looking for a digital series to expand and solidify their image as the leading purveyor of authentic and exclusive sports merchandising and collectibles, we scored touchdowns and homeruns with this 5 part digital series, featuring MLB and NFL legends and current superstars.
The Concept: Show that Fanatics has merchandise and collectibles that even the pros and legends don’t have.
The Execution: Give viewers an in-depth and meaningful look into the rare personal collections and career recollections of celebrated athletes - heroes who have it all. Then surprise each of our 5 sports heroes with a gift from Fanatics - the one collectible they’ve always wanted from their sports hero, but were never able to get.
COPYWRITER | PRODUCER (Silver Medal Award-Winner)
MoFilms “Chevrolet Route 66” competition pitted independent filmmakers from 32 countries against each other for a chance to have their 30-second ad run during Super Bowl XLVI on NBC.
The challenge? Create an ad that captures the spirit of the everyday hero and the global experience of life’s journey.
I created, scripted, and produced this :30 spot that drove off into the sunset with the Silver Medal.
COPYWRITER
When magazine readers think about fashion, Hearst wanted them to think about its titles. So they decided to roll out an aggressive 6-week outdoor campaign in NYC during Fashion Week and across the country for its core fashion titles: Harper’s Bazaar, Elle, Marie Claire, and Town & Country.
Creating the concept and copy for the multimillion dollar campaign, dubbed “We Are Fashion,” it included New York-centric billboards, airport signs, taxi tops, retail & bus displays, video and signage in Hudson News locations across the country, and Instagram videos.
COPYWRITER
I love helping agencies, brands, and consumers sleep beeter at night. Like I did for Audience X - ranked the 162 Fastest Growing Company on Deloitte’s 2019 Technology Fast 500™ Awards - and their client Zyppa by creating several ad sets, posts, and blogs for this highly effective digital campaign that captured Zyppah’s unique voice and selling proposition along with an eye-opening number of on-line consumers.
COPYWRITER (spec)
Inspired by my dogs’ love of Iam’s dog food and my appreciation for the brand, I created this fan generated commercial to let the brand know how I feel. And that I’d be an ideal copywriter and content content creator for the brand should they need one. I’m expecting the call any day now.
And thank you, Matthew Coppola for your great directing.
COPYWRITER
Print: Food Network Magazine (for Hearst Magazines)
How do you inspire loyal consumers to try new products and potential consumers to try their first? Tie your brand and its products to the visceral, nostalgic, and aspirational feelings we all get with the changing of each season. In this case, the warmth and comfort of Starbucks on a chilly fall day. And a life affirming leap into an aromatic pile of autumn leaves.
COPYWRITER
Print: Hearst Magazines (various publications)
DIRECTOR OF MARKETING | COPYWRITER | ACCOUNT MANAGER
PIX System, the premier collaboration and file sharing tool in the entertainment industry, was being challenged by less expensive, but way less functional name-brands like Dropbox and WeTransfer and new institutional challengers like Sony. Overhauling their digital presence and simplifying their key messaging in marketing & sales collateral, I identified and helped them effectively communicate their unique ability to give potential customers exactly what they want: more "Time to Create". Visit the live updated site at www.pixsystem.com
COPYWRITER
Increasing market share in global markets isn’t easy, especially in a competitive segment like luxury cars. So, Infiniti embarked on an aggressive global growth strategy driven by new products, market expansion and a globally consistent brand image. Its goal: to improve awareness of the brand and highlight the superiority of its products.
To meet this challenge, we highlighted Infiniti’s place at the historic and exclusive Pebble Beach Concours D’Elegance where it’s experiential showcase immersed attendees in Infiniti’s precision engineered-performance and refined style.
The 3-page ad was featured in Esquire and Car & Driver magazines (and others) and the following 8-page Infiniti Brochure were both create to leverage Infiniti’s appearance at the event and solidify Infiniti among the exclusive list of luxury performance car brands..
COPYWRITER | PRODUCER
DIRECTOR OF CONTENT | COPYWRITER
FROM CHAOS TO CRAFTED
William Grant & Sons needed to ramp up fast. They were taking their award-winning, premium alcohol brands global. So we distilled a provocative positioning and created a brand design that we activated in everything from print to POP, sales videos, packaging, on-premise materials and more. This global marketing effort celebrated the provocative duality of many of its brands – and this book was sent to bars and bartenders far & wide to spread the word… and product samples.
PACKAGING COPYWRITER | DESIGN CONSULTANT (for Spine, LLC)
