Video & Static Social Posts

When I joined the family owned & run LA fashion brand PROMESA LA, it was in a state of transition. The parents of the company’s current CEO were getting older and their son had taken over and decided to create his own online retail fashion brand with the goal of competing with the likes of Free People, Reformation, J. Crew, Madewell, and Everlane, to name a few. However, he had no brand identity, unique selling proposition, or vision on how to differentiate Promesa from the crowd and help it stand out from the competition.

FOR THE LOVE OF FASHION

Fashion With Love

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INTERACTIVE SOCIAL POSTS

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MERCHANDISE MOVER

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