CASE STUDIES

for

MKTG + ADV + P.R.

TURNING TV VIEWERS iNTO eNTHUSIASTS

(a Revolutionary Idea that TURNed Audiences Into Die-hard Fans)

How do you convert potential viewers of AMC’s Revolutionary War drama “TURN” into Die-Hard enthusiasts? We drew parallels between the issues of the Revolutionary War and the fractured climate of 2016’s presidential contest, of course. Our insight; that key issues like Taxes, Gun Control and Immigration were as heated during George Washington’s time as they are today, convinced us to bring the original “George Dubyah” into the presidential race. We created a full-fledged campaign site featuring our first president’s stance on critical issues; a national online vote; tracking how G.W. fared against the current candidates; digital campaign materials and more. We also created wrapped campaign buses and coordinated a live “Town Hall“ event with TURN’s George Washington going up against former real-life candidates - Mike Huckabee (R-AR) and Martin O’Malley (D-MD).

IN CELEBRATION oF FATHERHOOD

(And Giving Support & Help To Struggling Fathers & Families in Need )

My father was more than just my dad. He was my hero, my best friend, my greatest teacher, my role model & an all-around great human being. And he would’ve been a shoe-in for “The Best Father On The Planet Award”, if such an award existed. Unfortunately, not all kids win the parenting jackpot like I did. And I’m proud to have helped bring attention & support to the National Fatherhood Initiative’s goal to support & help struggling fathers & families in need,

A KID-FRIENDLY SLAM DUNK

(That Reenergized a Dwindling Fan Base)

More than just a video game, we appealed to the next generation of NBA Fans by letting kids get create and customize the court and arena of their dreams. And by doing so, we created a fun, exciting, and truly durable property that continues to excite, entertain, and attract fans new and old… to this day!

HIT PLAY PLAYA TO SEE THE GAME IN ACTION

BREATHING NEW LIFE INTO A DYING POP CULTURE ICON

(Was Never So much Mindblowing Fun)

As co-creator, lead producer, co-director and scriptwriter of 100’s of hours of branded content for kids and adults, it took A LOT of hard work, dedication, silliness and effort to not laugh out loud on the set… and ruin a great take. But the stellar results were worth every minute of effort and tom-foolery.

HOW tO SCORE a TOUCHDOWN & A HOME RUN wITH RABID SPORTS FANS

(By Producing Winning Content & Interviews of Top Athletes across the Nation)

AN INSIDE LOOK INTO A MEMORABILIA COLLECTOR’S WET DREAM

For Fanatics, the global leader in licensed sports merchandising, we created a five-part digital series to showcase its exclusive sports merch and collectibles. Featuring MLB and NFL legends and current superstars, we proved that Fanatics has merch & collectibles that even the pros couldn't get their hands on by surprising each athlete with a rare collectible from the sports hero & legend who inspired them.

HOW MILLIONS OF FAN POSTS = $1,267,222 IN SUPPORT & CARE OF VETS

It’s amazing how something as massive as our planet’s oceans are created by tiny, individual drops of water that come together and create something way bigger than itself. And that’s what we set out to do (and did) after T-Mobile generously agreed to donate $1 for every viewer’s online post in support and care of military veterans who are struggling or in need, mentally, physically, and financially.

CATCH AN EPISODE OF FANATICS’ “MAN CAVE MONDAY”
RIGHT HERE! RIGHT NOW!

TURNING UNUSUAL INTO THE USUAL

(For A Uniquely Revolutionary Rum That’s Anything But Usual)

As Director of Content and copywriter I enjoyed - to an unusual degree - the part I played in helping to create and tell the Flor de Cana story in positioning, print, packaging, digital, and P.O.P. around the world and gave Flor de Cana an unusually tasty boost in sales and revenue.